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The Eataly Manifesto
- 0. WE'RE IN LOVE
- We are people in love with quality foods and beverages: their
stories and traditions, the men and women who produce them,
the places they come from and the children who grow up in those
places.
- 1. FOOD UNITES
- Good food brings all of us together, creating a community which
links different social layers, helping to find common points
of view between people who think in different ways. We understand
that the conviviality around a laid table helps generate moments
of true happiness.
- 2. OUR JOB
- We have decided to transform this passion into our job, so we
can dedicate the majority of our day to studying and promoting
high-quality foods and beverages.
- 3. THE QUALITY OF LIFE
- In this way we hope to improve the quality of our life, and
we want to help improve the quality of life of our customers.
- 4. EVERYONE
- Our target customer base is very simple: EVERYONE! We’ve created
big open spaces, in which anyone can feel at ease and not just
a consumer. Instead our visitors actively participate in an
relaxed journey of discovery that brings them closer to an understanding
of quality foods and beverages.
- 5. EAT, BUY, LEARN
- t Eataly everyone can eat, buy and learn, choosing freely what
experiences to share.
- 6. CO-PRODUCERS
- We will reach our objective when consumers understand that they
are co-producers, conscious that their choices determine the
quality and quantity of food on the market. They are therefore
responsible not just for the quality of their own lives, but
also the lives of those who produce food, the farmers, fishermen,
bakers, cheesemakers and so on.
- 7. THREE EXPERIENCES
- We offer a vast range of high-quality foods and beverages. We
let the maximum number of people access them by guaranteeing
reasonable and sustainable prices. We make the tools for understanding
the values and stories behind these products available to everyone,
in a unforced way.
- 8. HONESTY
- We will never fall into the trap of using underhand methods
of persuasion to encourage customers to buy more than they need.
- 9. REACHING OUR GOAL
- Our relentless determination will help us to reach our goal:
to open up a new path in the world of food distribution and
artisanal product sales. We would like our customers to be aware
of these values and to share our experiences. If we are successful
we will be able to secure a satisfactory level of quality of
life for our collaborators too.
